Business Building with Beth: Reviews – Your Secret Weapon!
By Bethany Brokaw, PMN
Folks, let’s talk reviews – the unsung heroes of our real estate empires! In this wild market, they’re not just nice-to-haves; they’re your ticket to standing out in the crowd. So, buckle up, buttercup – we’re diving into the world of client feedback!
The Review Revolution
Did you know that reviews are the #1 factor consumers use to judge a business? That’s right – your stellar negotiation skills and killer heels might get you in the door, but it’s those glowing reviews that’ll seal the deal. So, how’s your review game looking?
Location, Location, Location (Sound familiar?)
Just like in real estate, where your reviews live matters. Google is the crown jewel, but don’t ignore Zillow, Realtor.com, or Redfin. Even Facebook and Yelp can be goldmines. Remember, if your reviews are hidden on some obscure agent site, they’re as useful as stilettos in a snowstorm. Go where the buyers are!
Quality Over Quantity (But Quantity Helps Too!)
Which review would make you swoon?
“Beth is a good agent and showed me houses.”
Or
“Working with Beth was like upgrading from a rusty bicycle to a Ferrari – smooth, fast, and oh-so-stylish! She’s a real estate ninja who fought for us like we were her only clients. Total. Game. Changer.”
I think we all know the answer! While not everyone’s Shakespeare, you can guide your clients to highlight your superpowers.
The ‘How-To’ of Review Hunting
- Make it a habit: Every. Single. Closing.
- Get personal: Send handwritten thank-you notes with review requests.
- Spice it up: Host review contests (who doesn’t love prizes?).
- Strike while the iron’s hot: Ask for reviews right after an offer is accepted when your clients are on cloud nine.
- Sweeten the deal: Send a little thank-you (hello, Starbucks gift card!) after they post a review.
Here’s a winning template to get those reviews rolling:
“Hey Cindy! I’m on a mission to build my real estate empire, and I need your help! Could you sprinkle some stardust on my Google/Zillow page with a 5-star review? I’d be over the moon if you could mention how we ninja-negotiated $20k off your dream home. PS: Leave a review before [date], and you’ll be entered to win a basket of goodies that would make Martha Stewart jealous!”
Remember – in the real estate jungle, reviews are your roar. They tell the world you’re not just good; you’re fierce, fabulous, and ready to make real estate dreams come true. So get out there and collect those gold stars like they’re fresh, juicy berries at a farmers’ market!